Archive for the 'Marketing' Category

Big business needs to be nimble and stay on its toes

By Rehan Khan. Published in The National www.thenational.ae on 8th November 2010.

It is often said small organisations are more innovative. Yet to bring about significant change, large organisations must also innovate. Read more »

Eye candy provides sweetest results for online marketers

By Rehan Khan. Published in The National www.thenational.ae on 20th September 2010.

Stand in any public thoroughfare and you will notice at least half the business people present are surfing online. They are with you in body but not in mind.  Plugged into their mobile phone and smart devices, they are uploading a post on a social networking site, chatting with friends in forums, responding to e-mails and, on the rare occasion, doing some work for their organisations. Read more »

What comes of the inevitable surveys and soundings?

By Rehan Khan. Published in The National www.thenational.ae on 9th August 2010.

I can guarantee you this. Whether you like it or not, you’ve done it. You’ve completed one. Read more »

Personal privacy should be more highly prized

By Rehan Khan. Published in The National www.thenational.ae on 2nd August 2010.

The British game show host Bruce Forsyth was known for asking his audience on Play Your Cards Right, “What do points make?”, to which they would shout back in unison, “Prizes!” Read more »

Advertising falls short of earning its place online

By Rehan Khan. Published in The National www.thenational.ae on 5th July 2010.

There is a company that generates 97 per cent of its revenue from a single source. Some say it is persuasive, others call it manipulative. It permeates almost every aspect of our lives and many of us fear that it holds too much sway over the minds of our children. The company is Google and the source of the revenue is advertising. Read more »

We must learn to learn from our success stories

By Rehan Khan. Published in The National www.thenational.ae on 10th May 2010.

Have I got a great case study for you … That is not quite how I deliver my strategy and marketing training courses to clients – I don’t want to come across as a slippery life insurance salesman. Read more »

If the market is mean, be wise and go for the middle

By Rehan Khan. Published in The National www.thenational.ae on 22nd March 2010.

I’m convinced, now let me try to convince you: business executives are throwing away their management books and resorting to the classics. Read more »

Brush off your Failure folder and get innovative

By Rehan Khan. Published in The National www.thenational.ae on 8th March 2010.

Being an innovator can be a risky endeavour. Sometimes you get it right, most times you get it wrong. I am often told “hey that’s a great idea”. Sadly none of my innovative urges have yet resulted in me being able to pack up and retire to the Welsh valleys to live the life of a paid novelist. Read more »

Even social media can be unfriendly at times

By Rehan Khan. Published in The National www.thenational.ae on 27th December 2009.

Power to the people has been a rallying cry for many a movement, but sometimes people power can seriously backfire, as Toyota Australia found out last week. The venerable mid-market, safety-first, value-for-money car maker had what can only be described as a blowback in its tailpipe. Read more »